Rage Against The Ice Cream is a concept and a brand name associated with Adam Smith (Founder of TRJFP and Surplus To Purpose(SToP) ), and Adam Rasburn (Founder of Wild Infused Vinegar Ltd). It's a brand focussed on using surplus food, including up to 35% waste bananas, to create allergen free ice cream that competes with traditional dairy ice creams.The 'RAGE' aspect plays on the frustration of limited, expensive or unsuitable ice cream options, particularly when out with family.

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