Rage
Against
The Ice Cream
Allergen-free ice cream made from rescued surplus food — including up to 35% waste bananas. Properly creamy. No dairy drama.
What it is
A protest, in a tub.
Rage Against The Ice Cream is a concept and a brand from Adam Smith (founder of TRJFP and Surplus To Purpose) and Adam Rasburn (founder of Wild Infused Vinegar Ltd). One mission: use surplus food to create allergen-free ice cream that actually competes with the dairy stuff.
The "rage" is the frustration of limited, expensive or unsuitable options — especially when you're out with the family and someone's stuck with the boring sorbet. We're fixing that.
The manifesto
We rescue what others throw away — and we churn it.
Every spotty banana that gets binned is a scoop we haven't made yet. Every allergy that ruins a trip to the seaside is a recipe we haven't fixed yet. That's the work.
Stay in touch
First scoops. First news. No spam.
Want to hear what we're getting up to? Sign up and you'll be the first to know.